New Delhi: Vodafone Idea, now rebranded as Vi, said it plans to scale up proportion of high average revenue per user (ARPU) subscribers on its network through a “focused 4G device agenda” which will be enabled by partnerships with handset makers (OEMs), financial institutions and NBFCs.

The telco said that strong macro growth drivers such as growth in data consumption, especially with more users migrating to 4G, amid increasing smartphone adoption will help it drive up ARPU, from Rs 114 at June end. It added its target is to achieve Rs 4,000 crore in annualized cost savings over the next 18 months.

“India operates in a 3 private player + 1government operator market which globally has been proven to be the optimal ‘steadystate’ structure for healthy competition,” the telco said in its investor presentation.

“Around 70% of India’s population is rural with only 29.8% of rural internet penetration (Dec 2019), which provides an untapped growth potential.” It added that its investments are focused on 16 circles, accounting for 94% of Vi revenue, to improve competitiveness in priority markets as it expands 4G coverage and capacity to enhance customer experience.

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