Union Minister for Textiles Smriti Zubin Irani unveiled a brand and a logo for Indian cotton recently.
According to an official source, the branding — Kasturi Cotton — would initially be applicable to long staple cotton that is grown in India and meets prescribed standards.
The Minister added that the Cotton Corporation of India (CCI) had developed a mobile application called “Cott-Ally” to provide the latest news on weather conditions, the crop situation and best farm practices. The CCI has opened 430 procurement centres in cotton-growing States and payments are made to farmers digitally within 72 hours, she said.
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